All he needed was PR

A million box of business cards

Careful image consultation

Securing reputation



A clever market plan

He didn't understand

That's all it really takes

He could have played for higher stakes



Now

Somehow

We've gone wrong



Chorus:

This Jesus thing, it's a smash hit

It's packaged right

All stocks have split, it's a smash hit

It's gone worldwide



Join His name to any cause

Drop His name to get applause

They never get enough

Nothing here to be ashamed of



Those ever loyal fans

They wanna get their hands

On His newest merchandising

Ignoring overpricing



Now

Oh Wow

We've gone wrong



Repeat chorus



It has no explanation

It smells like exploitation



Repeat chorus