He used to travel in bath cubes

until the slump came

Faced with redundancy

he turned his mind to other things

and soon became a household name

Knicker Elastic - everybody used it

Knicker Elastic - nobody refused it

The Knicker Elastic King

The Knicker Elastic King



A self-made man with a business to run

A something to sell - to everyone

The Knicker Elastic King



He grew so rich the Gnomes of Zurich

were green with envy

The darling of the Stock Exchange

made the New Year's Honours List

and won the Queen's Award to Industry

Knicker Elastic - essence of propriety

Knicker Elastic - upholder of society

The Knicker Elastic King

Ooh la la...



His rubber business kept expanding

but then disaster...

Ee bah gum!



The price of raw materials

coupled with inflation

squeezed his global holdings

his liquid assets bottomed out

and shrunk his retail outlet operation



..And that's the story of The Knicker Elastic King...

and market forces

The Knicker Elastic King...

'Horses for courses'



A self-made man with a business to run

And something to sell - to everyone

The Knicker Elastic King

Ooh la la...

The Knicker Elastic King